I posted a couple of groovy photos from my vintage 1971 JCPenney catalog that I found while organizing my office the other day, and have been captivated by it ever since. This stuff is just too funny not to share, and I’m so happy that I held on to it!
So, here we go – a look back at JCP style circa 1971.
One of the trends I noticed throughout the catalog, was the idea that “More is More”. See Exhibit A below. Blue carpet in the bathroom, along with a blue toilet rug, toilet seat cover, tank cover, wastebasket cover, tissue box cover, toilet paper cover and even a SCALE cover. That was a first for me – I have never seen a scale cover before, have you? The only problem I see with it is that it’s covering the wrong part of the scale – you know, the part that displays the weight! 😉 As an added bonus, these items are available in a rainbow of colors, and don’t forget the added bow embellishment!
Or there is this lovely Pepto Bismol look (with a round scale cover):
In keeping with the bathroom decor, evidently some women in the 1970’s loved their towels so much that they wanted to wear them. So they did. And yes, the caption says, “Towels so beautiful you’ll want to wear them!”
|“If only I had this towel dress in avocado green…”
Lots of options in the toilet seat department as well – available in all of the “now” colors.
The “More is More” trend, along with liking your home decor so much you want to wear it, carries over to the bedroom as well.
Do you aspire to be an interior decorator? Grab a pair of scissors and some Contact Paper and you’re on your way!
I mean, seriously, what more do you need, if you have Contact Paper? You can dress up your cabinets, update your walls, cover your furniture – the possibilities are endless!
When you’re finished coating your home in Contact Paper, you can move on to installing vinyl flooring in your kitchen.
Who knew that the only thing you need to do to differentiate between Mediterranean vs. Contemporary style was to add a handle to the middle of your kitchen cabinets? How much do you want to bet that this woman’s outfit matches her kitchen appliances? After all, it matches her range hood and the vinyl flooring she just installed.
You also have the option of installing some cool saloon-style doors in your home – your choice of colorful inserts!
And then we have this creepy clown motif for the kids in the house. Seriously, my son would have to go into therapy if he had something like this in his room. When asked what his greatest fear is, he’ll tell you without hesitation – clowns.
And what 70’s child didn’t have a bike with a banana seat? Oh, sweet memories…
And for the older kids – hanging out in feet pajamas and ponytails, eating popcorn and listening to some albums on their record players on a faux hide rug makes for a perfect evening. But like the page says, “Don’t be alarmed, the faux hide rugs don’t bite.” Whew! What a relief!
We can’t talk 70’s and not include fashion. Look, this dress is available in all styles in case you can’t make up your mind!
I had to giggle a little bit at this “cloak” – I don’t think my husband would mind if this came back in style, now that he has a daughter. 😉
The Partridge Family called. They want their clothes back.
The guys weren’t immune to bad 70’s fashion either. I’m still trying to understand what these three could possibly be talking about. Perhaps this was the beginnings of The Village People.
And then there’s this sexy little number. Didn’t he date Marcia Brady?
So there you have it! Hard to believe so many of these styles were so mainstream, isn’t it? I hope you enjoyed this time capsule as much as I did!